Communications Manager

Good Governance Institute

Working in a team of five at an established national organisation, this newly-created role offers a great opportunity for a creative and practically-minded communications/ public relations specialist to make a difference.

This role encompasses both corporate communications and client-facing work. You will be responsible for raising the profile of GGI, its people, products and services, and also for shaping and delivering communications programmes for selected GGI clients. You will have the opportunity to develop your own profile at GGI.

About Good Governance Institute (GGI):

We have been at the forefront of governance thinking for a decade, working across the public, third and private sectors. We are a highly-respected, independent consultancy, rated as a ‘4 stars’ management consultancy for 2018 by the Financial Times, with a commitment to changing the world through what we do. While we are a profit-making organisation, all our products and services are open-source, consistent with our Institute status.

Our main market sector is in healthcare, and the majority of the clients we work with are in the NHS although we also have a significant presence in higher education. Other clients we have worked with include national sporting bodies and professional organisations.

Our main market sector is in healthcare, and the majority of the clients we work with are in the NHS although we also have a significant presence in higher education. Other clients we have worked with include national sporting bodies and professional organisations.

Our work is highly varied, ranging from very senior thought leadership and policy projects to local community engagement assignments. Last year, for example, our communications team launched a national report in Parliament and developed and delivered a community day, including a health fair, in Barnet.

How we work:

Our ethos runs through everything we do. We are proud of our values which shape not just our work with clients, but also the way the company is structured and run.

GGI recognises the value of communications. We created and run the annual ‘Festival of Governance’, and have developed a series of owned channels to build our presence and influence in the markets we work in. We are seeking to build our capability in earned media and to disseminate our content through channels owned by our partners and other stakeholders.

Working at GGI is demanding, meaningful and fun. You will be working with some very stressed clients who require high levels of professionalism and patience, and also find yourself working on cutting-edge projects such as the new models of care work for the NHS or supporting GGI leverage the best out of our partnership this coming year with COHSASA in Cape Town. You will have the opportunity to develop your own profile through being encouraged to network at senior events, write attributed (as well as ghosted) articles and enhance your social media presence.

We support our clients and influence the sectors we work in by using sound, evidence-based thinking and deep knowledge of the market to add value by what we do, often creating bespoke programmes of work. It means that whoever works for us must enjoy the challenge of variety, be flexible in their approach to clients, and be active in turning our ethos into practice always.

GGI is committed to ethical, inclusive and legally-compliant recruitment and employment practices. We encourage and support applications from candidates without discrimination and operate an equal opportunity workspace.

Job description:

You will play an essential role in our plans to grow the company by being responsible for:

  1. Maintaining and enhancing GGI’s owned channels
  2. Raising GGI’s profile with our key target audiences, including through the media
  3. Increasing the reach and quality of GGI content
  4. Identifying opportunities to add value to client programmes through communications

You will report directly to the Engagement Director, working alongside our Events and Marketing Manager and our Creative Manager, and line manage a communications executive. You will work closely with the Operational and Senior Management Teams, as well as with selected client teams. The overall team at GGI is around 20 staff members and a number of associates. We pride ourselves on our team-spirit. You will not find yourself short of opportunities at GGI.

Job duties:

Corporate communications

  • Be the internal expert and go-to person for advice and support on public relations activities, particularly for the Senior Management Team
  • Develop GGI’s messaging
  • Develop our presence through channels owned by other market influencers, such as relevant policy institutes and with NHS communications teams
  • Maximise the impact of our many activities, including our research programmes, our client work and our policy development
  • Develop our media profile, directly liaising with journalists and proactively generating coverage to promote our work and impact
  • Brief internal spokespeople and source/provide media training to ensure they are better skilled to respond to media opportunities at a local and national level
  • Increase our profile at relevant public events, securing strategic speaking opportunities for GGI leaders
  • Support the wider staff team to improve their social media, presentation and public speaking skills
  • Keep track of emerging themes and trends in governance and organisational development, within our target sectors to ensure we are seen as a key commentator on relevant subjects
  • Support the drafting and delivery of key publications including our client reports and reviews, our own sector reports and green papers, client and market network newsletters
  • Provide style and tone guides to improve consistency of style and voice across the company
  • Identify ways to improve the way we share information within the organisation, to our wider stakeholders, our clients, interested parties and partners
  • Ensure the digital media platforms across the company are up to date and have relevant content – including our websites and social media platforms

Client communications

  • Working with the senior team at GGI to develop our overall communications and engagement projects
  • Delivery of client assignments, such as securing profile for some of our clients in trade and mainstream media. This will sometimes include being part of a team as the communications SME and sometimes leading that team
  • Helping clients develop their own messaging around work of national significance
  • Ghosting articles/social media content for clients, and securing its publication
  • Preparing client work for national and international conferences
  • Improving the impact of GGI assignments overall in terms of client value

Person specification:


The successful candidate will demonstrate that they have the following experiences and skills:

  • Bachelor’s degree or equivalent
  • Three-to-five years’ experience of working in a public relations, media or communications role
  • Proven experience of successfully raising an organisation’s public profile, including through the media
  • Excellent verbal and written communication skills with experience of producing press releases, copywriting and delivering presentations
  • Experience of developing and implementing communication strategies and plans
  • Good IT skills
  • Experience of using a range of social media platforms
  • Effective and confident manner, able to ‘sell’ ideas and secure buy-in and support
  • Ability to develop relationships and networks (personally, for GGI and for colleagues)
  • Highly self-motivated, with the ability to work autonomously
  • Current right to work in the UK
  • A commitment to GGI’s values


  • Master’s degree or other post-graduate studies
  • Experience of working in a public relations agency or other client-facing organisation
  • Experience of working with or for the NHS or in a healthcare environment
  • Experience of line managing people
  • Experience of managing budgets


GGI offers highly flexible working arrangements. This role is open to applicants throughout the UK. Regular UK-wide travel and London presence is required. We have a workspace in Black Prince Road near the Thames in Lambeth, balanced with home and some on-site working with our clients.


Starting at £37,029 on an incremental scale to £43,327. Benefits package includes enhanced employer’s pension contribution, gym/fitness allowance, personal development package and generous expenses equating to a little more than £5k a year. This includes travel to and from the workspace plus a daily subsistence allowance when not working at home.

Equal opportunities:

GGI is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender identification, religion or belief, marital status, or pregnancy and maternity.

How to apply

Interested candidates should apply to Laura Botea (Programmes Director, GGI) with:

• Up to date CV outlining: contact details, education/qualification and awards, work history, current remuneration details
• Separate supporting statement explaining why you should be considered for the role
• Two referees (to be contacted following final interview)

All applications will be acknowledged, and feedback will be provided to those who are interviewed for the position.

Closing date: 30 November 2018